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Tuesday, 20 March 2012

Question 2: How does your Media Product represent particular social groups?

I have decided to target R&B and Hip-hop young fans and spectators probably between the ages 13 years to 19 years. The magazine is aimed at both male and females and I have done this in a specific way. For example I used a guy for my front cover and then used a girl for the contents page. I have done this to prove that my magazine could be read by both genders.  I also represented this type of social group through the colours, fonts and images used in the magazine. As the model is a male, he somehow seeks the attention of the male audiences as well as the females. He wears a black jersey jacket and a contrasting white massive headphone which explains and represents the hip-hop and RnB culture. Normally individuals that listen to these types of music genres like to use big massive headphones; also it relates to young people of these days who enjoy listening to their music in massive headphones.  Not only do the outfits make him masculine but it also reveals the history of RnB and Hip-pop artists and culture. For example Usher. My model has a similar style (casual and street) to the famous RnB artist Usher and that gives me the advantage to attract more audiences. His pose is quite controlling as he stares directly into the camera and he stands very firmly. This however suggests that normally artists of this genre are quite serious yet a bit controlling. I have made him pose in that way so it gives the targeted audiences or the social groups the “in your face” sensation which attracts them into buying the magazine.  The style of the model’s hair was intentionally perceived that way so it gives the magazine a bit of an unserious awareness as most hip-pop stars like to braid their hair, leave it in an afro so it surely links back to the popular culture and lifestyle of the RnB and Hip-pop genre.  I have also used a girl in the contents page to represent the girl audiences. Her outfit is very simple and I have done this on purposely. The necklace and earring that she wears is to represent the ‘Bling’ culture that most RnB and Hip Hop artists wear.

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