Q4. Who would be the audience for your media product?

As stated previously Bass Down Low magazine is targeting a young aged 13-20 British and American audience. The reason for that is that the history of both genres began in the early 1940’s and 1970’s in America and now Britain has helped in developing the popularity of the music genres; so I therefore wanted to include American in my targeted audience.

I decided to target such younger audience because they are more likely to be attracted to the magazine considering the colours, font, and model and because of the type of music it is. Most importantly popular RnB and hip hop artists like Beyonce, Lil Wayne, Eminem and Rihanna all began their music careers at very early stages in their life which has made them so successful. Therefore I wanted to highlight that ‘not giving’ up is very crucial and also that they could also do something with their lives.
In terms of ethnicity: although RnB/hip- hop is usually allied with black people, Bass Down Low magazine targets all races, ethnicity, nationality equally as well as genders. This is to make the magazine seem more reliable, accessible and appealing to people out there.